Case Studies

Most Startups and new product development projects tend to focus more on design, IP protection, manufacturing costs and regulatory approvals. Sales and marketing is either left to the end or considered a function of finding the right distribution channel. In medical devices, and especially in Orthopedics, this is a costly oversight and it is often the difference between commercial success or failure. Surgeon and institutional adoption, reimbursement, pricing, marketing strategy and having the right sales channel, need to be defined from the beginning and not at the end. The business model is just as important as the technology itself. A long track record and an intimate knowledge of the” psychology” of the industry allows Newvomed to work with you from the early stage to build a marketing and sales plan designed for success. Here are a few examples and more will be added with time…